Pura Nutrición alternative · Barcelona
Looking for an alternative to Pura Nutrición?
Pura Nutrición and HealthyFoodBCN look similar — both Barcelona-based, both pitch fresh-cooked meals. The difference is in the kitchen: Pura Nutrición runs a chef + nutritionist team; we run one named chef cooking your plan personally.
Pura Nutrición has built something real — a Barcelona dark-kitchen operation with a chef-and-nutritionist team and a strong "fresh, never frozen" pitch. The customer experience is closer to Wetaca's catalog model than to a private chef's: you choose meals, they cook in volume, you get them within a delivery window. HealthyFoodBCN works the other way — Frank cooks one plan at a time, designed for one household.
At a glance
| Pura Nutrición | HealthyFoodBCN | |
|---|---|---|
| Per meal | €8.90–14.50 | €7.50–15 |
| Who cooks it | Pura Nutrición's chef and nutritionist team | Frank Diaz, ex-Can Roca, Madrid Fusión 2019 |
| Freshness | Fresh, never frozen — Mon–Fri delivery window | Cooked fresh, delivered twice a week (Mon + Wed) |
| Control | Choose meals; 5-day plans available | Plan built around your goals, allergies, family |
| Languages | Spanish | English, Spanish, Catalan, Russian, Ukrainian |
Where Pura Nutrición wins
- Established "fresh, never frozen" Barcelona presence with chef + nutritionist team
- Available B2B as well as B2C
- Cleaner price-per-meal than HFB at the entry tier (from €8.90)
Where HealthyFoodBCN wins
- A single named chef — Frank Diaz — whose name and CV are public. Pura Nutrición runs as an unnamed team.
- Truly individual personalization — your plan, your portions. Pura Nutrición is choose-from-menu.
- Five-language onboarding (English, Spanish, Catalan, Russian, Ukrainian). Pura Nutrición is Spanish-only.
- Full-day coverage including breakfast and snacks; Pura Nutrición primarily covers lunch/dinner
HealthyFoodBCN is for someone who wants the relationship to be with a chef, not with a kitchen. Frank knows your name, your training week, your kid's allergies. Plans are designed individually; you don't pick from a list. We're not the right fit for offices or B2B catering — that's not the business model.
The price math
Pura Nutrición runs €8.90–14.50 per meal depending on plan, with a 5-day plan around €55 and a 20-day plan at €220. HealthyFoodBCN is roughly €20 per meal, about €44/person/day for two meals and €60/day for a full day, so we cost more per plate even at the top of their range. The difference is the model: they cook a shared menu you choose from, whereas Frank cooks each plan individually around your macros, allergies and dislikes. If you want healthy meals off a list at a lower price, Pura Nutrición wins; the premium with us buys a chef cooking your actual plan.
Best-fit recommendation
If you want fresh local cooking from a menu, with B2B options: stick with Pura Nutrición. If you want a single chef designing and cooking your individual plan: try us.
Common questions
You both say "fresh, never frozen" — what's actually different?
Both claims are real. The difference is who's cooking and what's being cooked. Pura Nutrición's team batch-cooks the day's menu for everyone. Frank cooks the specific dishes for your household — different plate, different macros, different portion sizes per person sharing the plan.
Do you do B2B / office catering like Pura Nutrición?
Not as a primary offer. Our model depends on Frank cooking household-specific plans. If you're looking for a steady office-lunch operator, Pura Nutrición's B2B side will serve you better.
Can I see your weekly menu before committing?
We don't have a fixed menu — every plan is built around the household. We do publish a sample five-day rotation we recently designed for a family of three, so you can see the shape and quality of the food. Yours will be different, by design.
Find the plan built for you
Different lives, different plans. Pick the one closest to yours and see how Frank designs the food.
Compare with other alternatives
Want a plan built around you?
Tell us how you eat in a normal week. Frank designs a plan and we deliver twice a week, fresh.